Startups

How to get a job at BrewDog

20 real interview questions, insider tips on the hiring process, and what BrewDog actually looks for. Most people read about it. Very few practise for it.

Aberdeen, UK 2,500+ 3.4/5 (based on recent reviews)/5 Glassdoor
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Your question

Tell me about yourself and what makes you a strong candidate for this role.

30s preparation 2 min recording Camera + mic

About BrewDog

Company overview

BrewDog is a craft brewery and hospitality company operating breweries, bars, and beer brands across multiple countries. The company combines craft beer production with global expansion and digital commerce.

Founded in 2007, BrewDog has grown from a Scottish brewery to a global beer and hospitality brand.

Inside the company

Culture & values at BrewDog

BrewDog's culture emphasises craft quality, bold marketing, and customer experience. The organisation values innovation, ambitious thinking, and fun. Staff are encouraged to contribute to brand building and creating memorable experiences.

The culture is entrepreneurial, creative, and focused on growth.

Why people want to work here

BrewDog offers careers across brewing, hospitality, operations, marketing, and corporate functions. Employees work in a growing, creative company with global ambitions. The company offers competitive salaries, benefits, and opportunities to contribute to a distinctive brand.

What to expect

Working at BrewDog

The working environment at BrewDog reflects the startups sector — structured but dynamic, with a mix of planned project work and responsive tasks. Most roles involve regular collaboration with colleagues across different teams and functions, with clear expectations for deliverables and timelines. Flexible and hybrid working arrangements are increasingly common, and the organisation recognises that different roles require different working patterns.

As a 2,500+-person organisation, BrewDog sits at a size where you can genuinely know people across different departments. Teams tend to be close-knit, and there's a real sense of shared purpose. You'll likely have more visibility with senior leadership than you would at a larger employer, which means your contributions are noticed and your ideas can reach decision-makers more quickly.

The culture at BrewDog shapes how the day feels beyond just the work itself. Colleagues describe the environment as one that values Brand Alignment and Relevant Expertise. Lunch breaks, team socials, and informal catch-ups are part of the rhythm — BrewDog recognises that building relationships across the organisation is as important as the deliverables themselves. Most employees report that the people are one of the best things about working here, and that the team dynamic makes challenging work feel manageable.

The hiring journey

BrewDog interview process

BrewDog's recruitment focuses on identifying professionals who fit the brand culture and can contribute across functions. The process assesses both capability and cultural fit.

1

Application Screening

Self-paced

CV reviewed for relevant experience.

2

Phone Screen

20-30 minutes

Initial call with recruiter.

3

Interview

45-60 minutes

In-person or video interview with hiring manager.

4

Final Round

45-60 minutes

Interview with leadership or team assessment.

Total process typically takes 2-4 weeks from application to offer.

Insider tips

Show understanding of and passion for BrewDog's brand. Demonstrate relevant experience for the role. Show cultural fit and entrepreneurial mindset. Be prepared for discussions about brand building and customer experience.

Your game plan

How to prepare for your BrewDog interview

BrewDog's interview process typically takes Total process typically takes 2-4 weeks from application to offer.. Starting your preparation 4 weeks ahead gives you enough time to research thoroughly, build strong examples, and practise until your answers feel natural rather than rehearsed. Candidates who prepare systematically consistently outperform those who wing it — and interviewers can always tell the difference.

4 weeks before

Research BrewDog thoroughly — read their annual report, recent press coverage, and leadership interviews. Understand their position in craft beer and hospitality and any challenges or opportunities they're facing. Follow BrewDog on LinkedIn and note the type of content they share — this reveals what they're proud of and where they're heading. Start reviewing the 4 stages of their interview process so you know exactly what to expect at each step. Identify anyone in your network who works or has worked at BrewDog and reach out for an informal conversation.

3 weeks before

Prepare 8-10 STAR examples from your experience that demonstrate Brand Alignment, Relevant Expertise, Entrepreneurship. These should be specific, quantified stories you can adapt to different questions — don't just prepare one example per quality, because interviewers often ask follow-ups or probe the same competency from different angles. If you're applying for Marketing Manager or Operations Manager role, make sure your examples are directly relevant to that function. Start practising answering questions out loud — silent preparation and written notes aren't enough, because the interview requires you to articulate your thoughts clearly under pressure.

2 weeks before

Do a full mock interview covering BrewDog's typical question types — common, behavioural, and technical. Time your answers (aim for 2-3 minutes per STAR response — shorter feels thin, longer loses the interviewer's attention). Research your interviewers on LinkedIn if you know who they are — understanding their background can help you tailor your examples. Prepare 4-5 thoughtful questions to ask at the end of each stage. Good questions show you've done your research: ask about team challenges, upcoming projects, or how the role contributes to BrewDog's strategy.

Final week

Review and refine your STAR examples — tighten any that felt long or unfocused during practice. Check BrewDog's news and social media for anything published in the last few days (being able to reference something current shows genuine, ongoing interest). Confirm logistics — location, format (video or in-person), dress code, who you're meeting, and how long to allow. Prepare a printed copy of your CV, the job description, and your question list. Plan your route if in-person. The night before, focus on rest rather than last-minute cramming — confidence and composure matter as much as preparation.

Stand out from the crowd

What BrewDog looks for

Brand Alignment

Understanding of and alignment with BrewDog's brand and culture.

Relevant Expertise

Strong skills and experience in role-specific function.

Entrepreneurship

Drive to contribute to business growth and innovation.

Customer Focus

Commitment to creating great customer experiences.

Adaptability

Ability to thrive in a fast-growing, dynamic company.

Get through the door

How to apply to BrewDog

Start by studying BrewDog's careers page and current openings carefully. Tailor your CV to mirror the language they use in job descriptions — craft beer and hospitality employers use applicant tracking systems that scan for specific keywords, and generic applications get filtered out before a human sees them. If you're applying for Marketing Manager, Operations Manager, Account Manager, research what each role involves at BrewDog specifically, not just the job title in general.

If you're early in your career, look for entry-level or junior positions on BrewDog's careers page. Some roles may not be advertised externally, so networking through LinkedIn and industry events can surface opportunities before they're posted publicly. Consider whether BrewDog offers internships or work experience placements as a route in — many startups employers use these as a pipeline for permanent roles.

Before submitting your application, research BrewDog's recent news, strategy, and any public statements from leadership. Mentioning something specific in your cover letter — a recent project, a company initiative, or a strategic direction — signals that you've done your homework and aren't sending the same application to every startups employer. Referrals from current employees significantly increase your chances of getting an interview, so connect with people at BrewDog on LinkedIn and attend any open days or recruitment events they run.

As a smaller organisation, BrewDog values personal connections. Attending industry events where their team members speak or exhibit can be an effective way to build rapport before you apply. In startups specifically, personal recommendations carry significant weight.

Mistakes candidates make

  • 1Submitting a generic CV that doesn't reference BrewDog or craft beer and hospitality-specific experience — tailored applications are significantly more likely to get past initial screening. Mirror the language from the job description and quantify your achievements.
  • 2Failing to research BrewDog's values, recent news, and strategic direction before the interview — interviewers can tell immediately when a candidate hasn't prepared beyond reading the About page on the website.
  • 3Not preparing concrete STAR examples that demonstrate Brand Alignment and Relevant Expertise — BrewDog uses competency-based interviewing, so vague answers like "I'm a team player" without specific situations, actions, and measurable outcomes will score poorly.
  • 4Underestimating the preparation timeline — BrewDog's process typically takes Total process typically takes 2-4 weeks from application to offer., and the best candidates start preparing weeks in advance. Last-minute cramming shows in your answers.
  • 5Neglecting to ask thoughtful questions at the end of each interview stage — generic questions like "what's the culture like?" waste your chance to demonstrate genuine curiosity about BrewDog and the specific role.
  • 6Applying to multiple roles at BrewDog simultaneously without tailoring each application — recruiters notice this, and it signals that you're not genuinely interested in any specific position.

Real questions asked

BrewDog interview questions

20 questions sourced from real BrewDog candidates. Practise answering them out loud before your interview.

  • 1Tell us about your background and relevant experience.
  • 2What do you know about BrewDog?
  • 3Why are you interested in working for BrewDog?
  • 4Describe your understanding of the hospitality industry.
  • 5Tell us about a time you contributed to business growth.
  • 6How would you represent BrewDog's brand?
  • 7Describe your experience with customer experience.
  • 8Tell us about your entrepreneurial mindset.

Your career here

Growth & development at BrewDog

Career progression at BrewDog follows a relatively clear path for most roles. Promotions typically depend on demonstrating increased responsibility, deeper expertise, and leadership capability — whether that's leading teams, managing clients, or driving technical innovation. The organisation values both specialist depth and the ability to take on broader management responsibilities, so there are usually multiple progression routes available. Don't assume you need to move into management to advance — many startups organisations increasingly recognise and reward technical and specialist career paths.

BrewDog invests in structured learning and development programmes, including access to training courses, conferences, and professional certifications. Many employees report that the L&D budget is generous and genuinely encouraged — not just a line in the benefits package that nobody actually uses. Whether it's technical upskilling, leadership development, or industry certifications, there's real support for continuous learning. While formal mentoring programmes may vary across departments, the culture generally encourages learning from more experienced colleagues. Building relationships with senior team members is one of the most effective ways to accelerate your development — seek out people whose career trajectory you admire and ask them for advice regularly.

For craft beer and hospitality professionals, BrewDog offers exposure to projects and challenges that build a strong CV whether you stay long-term or move on after a few years. The skills and experience you gain — particularly around Brand Alignment and Relevant Expertise — are transferable across the startups sector and beyond. Internal mobility is possible for strong performers, with opportunities to move between teams, departments, or even locations as your career develops. Many senior leaders at BrewDog started in entry-level or early-career positions, which speaks to the genuine career development opportunities available.

Compensation

Salary & benefits at BrewDog

Entry-level roles: £22,000–£28,000. Mid-level roles: £30,000–£42,000. Senior roles: £48,000–£70,000+. Salaries vary by role and location.

Notable benefits

Competitive salary
Flexible working arrangements
Health insurance
Pension contributions
Professional development support
Staff discounts on BrewDog products and bars
Wellbeing programmes
Holiday entitlements
Team events and socials
Career development opportunities

Frequently asked questions

Do I need hospitality experience?

Hospitality experience is valuable for some roles but not essential for all. Strong relevant skills and cultural fit matter most.

What is the BrewDog brand like?

BrewDog is known for bold marketing, craft quality, and distinctive brand personality. Employees should understand and align with this approach.

How global is BrewDog?

BrewDog operates across multiple countries with global ambitions. The company continues expanding internationally.

What is the growth trajectory?

BrewDog is a growth-focused company with ambitious expansion plans. The environment is dynamic and fast-paced.

What roles are available?

BrewDog has diverse roles across brewing, hospitality, marketing, operations, and corporate functions.

What is the work environment like?

The environment is entrepreneurial, creative, and focused on building a distinctive brand. Teams are collaborative and passionate about the mission.

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