How to get a job at Diageo
20 real interview questions, insider tips on the hiring process, and what Diageo actually looks for. Most people read about it. Very few practise for it.
Sign up free · No card needed · Free trial on all plans
Choose your interview type
Your question
“Tell me about yourself and what makes you a strong candidate for this role.”
About Diageo
Company overview
Diageo is the world's leading premium drinks company, headquartered in London with a portfolio of iconic brands including Johnnie Walker, Guinness, Smirnoff, Captain Morgan, and Tanqueray. The company operates across spirits, beer, wine, and non-alcoholic categories, serving consumers in over 180 countries.
Diageo combines heritage craftsmanship with modern innovation, investing in sustainable practices and responsible consumption. The company is committed to growth through brand building, portfolio innovation, and digital transformation in the drinks industry.
Inside the company
Culture & values at Diageo
Diageo's culture celebrates diversity, ambition, and a passion for creating great brands and experiences. The company values integrity, collaboration, and a commitment to responsible business practices.
Employees are encouraged to think creatively, take ownership, and contribute to the company's mission of celebrating and advancing the world of drinks. The organisation fosters an inclusive environment where diverse perspectives drive innovation and business growth.
Why people want to work here
Join Diageo to build a career with the world's leading premium drinks company. You'll work on globally recognised brands, access world-class development programmes, and contribute to an innovative, purpose-driven business in the dynamic beverages sector.
What to expect
Working at Diageo
The working environment at Diageo reflects the fmcg sector — structured but dynamic, with a mix of planned project work and responsive tasks. Most roles involve regular collaboration with colleagues across different teams and functions, with clear expectations for deliverables and timelines. Flexible and hybrid working arrangements are increasingly common, and the organisation recognises that different roles require different working patterns.
With 28,000 employees, Diageo is large enough to offer diverse teams, specialisms, and career paths, but not so large that individual contributions go unnoticed. You'll typically work within a team of 6–15 people with clear reporting lines and regular feedback loops. Cross-team collaboration is common, and most people find they build a strong professional network within their first year.
The culture at Diageo shapes how the day feels beyond just the work itself. Colleagues describe the environment as one that values Commercial Acumen and Brand Thinking. Lunch breaks, team socials, and informal catch-ups are part of the rhythm — Diageo recognises that building relationships across the organisation is as important as the deliverables themselves. Most employees report that the people are one of the best things about working here, and that the team dynamic makes challenging work feel manageable.
The hiring journey
Diageo interview process
Diageo's recruitment process is designed to identify talented individuals with strong analytical skills, brand awareness, and commercial acumen. The process typically spans 4-6 weeks and includes multiple assessment stages.
Online Application
1 weekSubmit CV and application form through the careers portal with details of your experience and motivation.
Aptitude Testing
90 minutesComplete numerical, verbal, and logical reasoning assessments to evaluate analytical capabilities.
Video Interview
30-40 minutesRecord responses to competency-based questions about your experience and approach to business challenges.
Telephone Interview
30-45 minutesDiscuss your background, industry knowledge, and suitability for the role with a recruiter.
Face-to-Face Interview
VariesMeet with hiring managers to explore your commercial thinking and cultural alignment.
4-6 weeks from application to offer
Insider tips
Demonstrate knowledge of premium spirits and beverages markets. Show understanding of Diageo's brand portfolio and market position. Prepare examples of commercial thinking and consumer insight. Emphasise awareness of sustainability and responsible consumption.
Your game plan
How to prepare for your Diageo interview
Diageo's interview process typically takes 4-6 weeks from application to offer. Starting your preparation 4 weeks ahead gives you enough time to research thoroughly, build strong examples, and practise until your answers feel natural rather than rehearsed. Candidates who prepare systematically consistently outperform those who wing it — and interviewers can always tell the difference.
4 weeks before
Research Diageo thoroughly — read their annual report, recent press coverage, and leadership interviews. Understand their position in beverages and any challenges or opportunities they're facing. Follow Diageo on LinkedIn and note the type of content they share — this reveals what they're proud of and where they're heading. Start reviewing the 5 stages of their interview process so you know exactly what to expect at each step. Identify anyone in your network who works or has worked at Diageo and reach out for an informal conversation.
3 weeks before
Prepare 8-10 STAR examples from your experience that demonstrate Commercial Acumen, Brand Thinking, Analytical Skills. These should be specific, quantified stories you can adapt to different questions — don't just prepare one example per quality, because interviewers often ask follow-ups or probe the same competency from different angles. If you're applying for Brand Manager or Marketing Manager role, make sure your examples are directly relevant to that function. Start practising answering questions out loud — silent preparation and written notes aren't enough, because the interview requires you to articulate your thoughts clearly under pressure.
2 weeks before
Do a full mock interview covering Diageo's typical question types — common, behavioural, and technical. Time your answers (aim for 2-3 minutes per STAR response — shorter feels thin, longer loses the interviewer's attention). Research your interviewers on LinkedIn if you know who they are — understanding their background can help you tailor your examples. Prepare 4-5 thoughtful questions to ask at the end of each stage. Good questions show you've done your research: ask about team challenges, upcoming projects, or how the role contributes to Diageo's strategy.
Final week
Review and refine your STAR examples — tighten any that felt long or unfocused during practice. Check Diageo's news and social media for anything published in the last few days (being able to reference something current shows genuine, ongoing interest). Confirm logistics — location, format (video or in-person), dress code, who you're meeting, and how long to allow. Prepare a printed copy of your CV, the job description, and your question list. Plan your route if in-person. The night before, focus on rest rather than last-minute cramming — confidence and composure matter as much as preparation.
Stand out from the crowd
What Diageo looks for
Commercial Acumen
Strong understanding of commercial dynamics, brand strategy, and ability to drive business growth.
Brand Thinking
Deep appreciation for brand building, consumer connection, and ability to articulate brand positioning and equity.
Analytical Skills
Ability to interpret data, identify trends, and develop insights that inform commercial decisions.
Stakeholder Management
Proven ability to build relationships, influence stakeholders, and navigate complex business environments.
Innovation Mindset
Willingness to challenge conventions, explore new approaches, and drive continuous improvement.
Get through the door
How to apply to Diageo
Start by studying Diageo's careers page and current openings carefully. Tailor your CV to mirror the language they use in job descriptions — beverages employers use applicant tracking systems that scan for specific keywords, and generic applications get filtered out before a human sees them. If you're applying for Brand Manager, Marketing Manager, Commercial Manager, research what each role involves at Diageo specifically, not just the job title in general.
If you're early in your career, look for entry-level or junior positions on Diageo's careers page. Some roles may not be advertised externally, so networking through LinkedIn and industry events can surface opportunities before they're posted publicly. Consider whether Diageo offers internships or work experience placements as a route in — many fmcg employers use these as a pipeline for permanent roles.
Before submitting your application, research Diageo's recent news, strategy, and any public statements from leadership. Mentioning something specific in your cover letter — a recent project, a company initiative, or a strategic direction — signals that you've done your homework and aren't sending the same application to every fmcg employer. Referrals from current employees significantly increase your chances of getting an interview, so connect with people at Diageo on LinkedIn and attend any open days or recruitment events they run.
With 28,000 employees, Diageo has a large alumni network. Search LinkedIn for former employees now working elsewhere — they can offer candid insights about the interview process, team culture, and what it's really like to work there. Current employees are also worth connecting with, but former employees tend to be more frank.
Mistakes candidates make
- 1Submitting a generic CV that doesn't reference Diageo or beverages-specific experience — tailored applications are significantly more likely to get past initial screening. Mirror the language from the job description and quantify your achievements.
- 2Failing to research Diageo's values, recent news, and strategic direction before the interview — interviewers can tell immediately when a candidate hasn't prepared beyond reading the About page on the website.
- 3Not preparing concrete STAR examples that demonstrate Commercial Acumen and Brand Thinking — Diageo uses competency-based interviewing, so vague answers like "I'm a team player" without specific situations, actions, and measurable outcomes will score poorly.
- 4Underestimating the preparation timeline — Diageo's process typically takes 4-6 weeks from application to offer, and the best candidates start preparing weeks in advance. Last-minute cramming shows in your answers.
- 5Neglecting to ask thoughtful questions at the end of each interview stage — generic questions like "what's the culture like?" waste your chance to demonstrate genuine curiosity about Diageo and the specific role.
- 6Applying to multiple roles at Diageo simultaneously without tailoring each application — recruiters notice this, and it signals that you're not genuinely interested in any specific position.
Real questions asked
Diageo interview questions
20 questions sourced from real Diageo candidates. Practise answering them out loud before your interview.
- 1Tell us about a time you successfully developed or launched a brand or product.
- 2How do you approach understanding consumer behaviour and market trends?
- 3Describe your experience working in competitive commercial environments.
- 4What attracts you to Diageo and the premium beverages sector?
- 5Give an example of when you influenced a strategic business decision.
- 6Tell us about a time you worked across multiple stakeholders or regions.
- 7How do you approach sustainability and responsible business practices?
- 8Describe a situation where you had to adapt your strategy based on market feedback.
Your career here
Growth & development at Diageo
Career progression at Diageo follows a relatively clear path for most roles. Promotions typically depend on demonstrating increased responsibility, deeper expertise, and leadership capability — whether that's leading teams, managing clients, or driving technical innovation. The organisation values both specialist depth and the ability to take on broader management responsibilities, so there are usually multiple progression routes available. Don't assume you need to move into management to advance — many fmcg organisations increasingly recognise and reward technical and specialist career paths.
Diageo invests in structured learning and development programmes, including access to training courses, conferences, and professional certifications. Many employees report that the L&D budget is generous and genuinely encouraged — not just a line in the benefits package that nobody actually uses. Whether it's technical upskilling, leadership development, or industry certifications, there's real support for continuous learning. While formal mentoring programmes may vary across departments, the culture generally encourages learning from more experienced colleagues. Building relationships with senior team members is one of the most effective ways to accelerate your development — seek out people whose career trajectory you admire and ask them for advice regularly.
For beverages professionals, Diageo offers exposure to projects and challenges that build a strong CV whether you stay long-term or move on after a few years. The skills and experience you gain — particularly around Commercial Acumen and Brand Thinking — are transferable across the fmcg sector and beyond. Internal mobility is possible for strong performers, with opportunities to move between teams, departments, or even locations as your career develops. Many senior leaders at Diageo started in entry-level or early-career positions, which speaks to the genuine career development opportunities available.
Compensation
Salary & benefits at Diageo
Diageo offers competitive salaries with graduate positions starting at £28,000-£33,000. Mid-level managers typically earn £48,000-£68,000, whilst senior commercial roles reach £75,000-£130,000+ depending on function and experience.
Notable benefits
Roles they hire for
Popular roles at Diageo
Frequently asked questions
What graduate programmes does Diageo offer?
Diageo offers graduate schemes in commercial, marketing, supply chain, and finance functions. These are typically 2-3 year rotational programmes designed to develop high-potential graduates into future commercial leaders, with structured training and mentorship.
How does Diageo approach international opportunities?
Diageo operates globally with significant presence across Americas, Europe, Asia, and Africa. The company offers opportunities for international assignments and relocation for high-potential talent seeking global career development.
What is Diageo's commitment to sustainability?
Diageo is committed to sustainable practices including responsible sourcing, reducing environmental impact, and promoting responsible consumption. Employees are encouraged to contribute to sustainability initiatives and the company has set ambitious environmental targets.
How does Diageo support diversity and inclusion?
Diageo prioritises diversity and inclusion with employee resource groups, mentorship programmes, and initiatives to ensure equal opportunities. The company regularly publishes diversity metrics and works to create an inclusive workplace culture.
What is the work environment like at Diageo?
Diageo operates modern offices in London and other locations with emphasis on collaboration and innovation. Post-pandemic, the company has adopted hybrid working models, allowing flexibility whilst maintaining team connection and culture.
Similar companies
Your Diageo interview is coming.
Be ready for it.
Practise with real Diageo questions, get scored across 6 competencies, and walk in confident you can perform under pressure.
Start freeSign up free · No card needed